Our Team - Blue Dot Army

Crystal Howrie

Madam Butterfly

Crystal works in tourism and hospitality. From her personal cancer journey she founded Blue Dot Army to focus on the person and improve…

Karen Lenane

On the board as Designer and researcher

Karen is a leader in customer experience strategy and implementation and is a human centred design thinker.

Angela Edwards

On the Board as HR Advisor

Angela is a highly motivated HR Professional with more than 25 years’ experience in business from operational to general management and director levels.

Nicole Passarelli

On the board as Marketing Advisor

Nicole is a senior marketing leader with extensive experience in the tourism, transport and energy sectors.

Sherl Westlund

On the Board as Not for Profit consultant/mentor

Sherl is a transformational life and business coach and a Mentor at The Australasian Society of Association Executives.

Tiffany Young

On the Board as Events Advisor

Tiffany works within the tourism and hospitality industry, has coordinated a variety of events including weddings, conferences, seminars and incentive retreats.

Davana Howrie

On the Board as The Bean Counter

Davana is a dedicated and professional Accountant with over 15 years experience. She has worked in both the private and public sectors.

Fiona McLain

On the board as Planning and Growth Advisor

Fiona is highly skilled in qualitative and quantitative insights and analysis, impacting on improving experiences and service delivery.